Dolly the sheep
Jun 26
/
Stephen Lowe
By Toni Barros from São Paulo, Brasil - Hello, Dolly! CC BY-SA 2.0
On the LearnWorlds platform you can drip feed your course content.
Our course creators ask, should I drip feed?
In the true spirit of The Learning Collaborative I reply: "Experiment. It's easy to clone, so make two versions of your course."
Ask yourself - What are my audience really buying?
The job seekers are buying the Letter of Completion. They want to jump through the hoops as quickly as they can, print off the award, and pin it to their CV. Drip feed is anathema to them.
The lifelong learners are on a meandering journey through the knowledge landscape. They don't ever want to finish, and why should they? They'll be looking forward to Tuesday when you release the next instalment.
The process
The course:
The clone:
The A/B test:
- Design your course in sections
- Let each section build on the previous one
- Set up the completion certificate
- Publish "Novice to expert in 8 hours of study" and clone.
The clone:
- Name the sections Week 1, Week 2...
- Tweak the text as necessary
- Write the email nudges
- Enable and configure drip feed
- Publish "Novice to expert in just 1 hour of study a week".
The A/B test:
- See which one does best
- Consider keeping both
- Target both markets.
Next steps
If you think this kind of thing could work for you and your audience, then give it a go. You really have nothing to lose but a bit of time and effort. We'll support you if you want, or leave you to noodle away on your own if that's your MO.
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Bootstrap :: Literally, to pull yourself up by your bootstraps. The meaning here is to self-fund. To invest only a very small amount of money and grow your business in small cycles.
Validate :: In this context it means to listen intently to what your customers want and then provide them with that.
Validate :: In this context it means to listen intently to what your customers want and then provide them with that.
Pull access :: Used to describe an optional resource. Some learners may not need it, others might be glad of it. This popup is in itself an example of pull access.
Micromasteries :: Discrete skills that are worth learning in their own right. Three examples could be: tying a bowline to make a loop in a rope; square breathing to calm the nerves; and password management to save time and frustration..
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