Dolly the sheep
Jun 26
/
Stephen Lowe
By Toni Barros from São Paulo, Brasil - Hello, Dolly! CC BY-SA 2.0
On the LearnWorlds platform you can drip feed your course content.
Our course creators ask, should I drip feed?
In the true spirit of The Learning Collaborative I reply: "Experiment. It's easy to clone, so make two versions of your course."
You have to ask yourself what are my learners really buying?
The job seekers
The job seekers are buying the Letter of Completion. They want to jump through the hoops as quickly as they can, print off the award, and pin it to their CV. Drip feed is anathema to them.
The lifelong learners
The lifelong learners are on a meandering journey through the knowledge jungle. They don't ever want to finish, and why should they? They'll be looking forward to Tuesday when you release the next instalment.
The process
How long is your course?
Suppose you make it into 8 x 1-hour sessions
Each session becomes a section
Use a model like Read > Talk > Do
Be sure every section stands alone
When you're ready (and only when you are)
Clone it.
Differentiate the clone by its name and description
Enable drip feed
Set up the interval
Write the email nudges.
A/B test
See which one does best
Consider keeping both
Target different markets.
Suppose you make it into 8 x 1-hour sessions
Each session becomes a section
Use a model like Read > Talk > Do
Be sure every section stands alone
When you're ready (and only when you are)
Clone it.
Differentiate the clone by its name and description
Enable drip feed
Set up the interval
Write the email nudges.
A/B test
See which one does best
Consider keeping both
Target different markets.
I like to come up with cute names for these models, it's a kind of mnemonic. I call this one Dolly the Sheep.
Next steps
If you think this is the kind of thing you'd like to be learning, consider joining our course Lean LX 8-week programme or buy one of our bundles of Lean LX Tools or start with just one tool in our range.
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Bootstrap :: Literally, to pull yourself up by your bootstraps. The meaning here is to self-fund. To invest only a very small amount of money and grow your business in small cycles.
Validate :: In this context it means to listen intently to what your customers want and then provide them with that.
Validate :: In this context it means to listen intently to what your customers want and then provide them with that.
Pull access :: Used to describe an optional resource. Some learners may not need it, others might be glad of it. This popup is in itself an example of pull access.
Micromasteries :: Discrete skills that are worth learning in their own right. Three examples could be: tying a bowline to make a loop in a rope; square breathing to calm the nerves; and password management to save time and frustration..
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