Dolly the sheep

Jun 26 / Stephen Lowe
By Toni Barros from São Paulo, Brasil - Hello, Dolly! CC BY-SA 2.0 


On the LearnWorlds platform you can drip feed your course content.

Our course creators ask, should I drip feed?


In the true spirit of The Learning Collaborative I reply: "Experiment. It's easy to clone, so make two versions of your course."

Ask yourself - What are my audience really buying?

The job seekers are buying the Letter of Completion. They want to jump through the hoops as quickly as they can, print off the award, and pin it to their CV. Drip feed is anathema to them.

The lifelong learners
are on a meandering journey through the knowledge landscape. They don't ever want to finish, and why should they? They'll be looking forward to Tuesday when you release the next instalment.

The process

The  course:
  • Design your course in sections
  • Let each section build on the previous one
  • Set up the completion certificate
  • Publish "Novice to expert in 8 hours of study" and clone.


The clone:

  • Name the sections Week 1, Week 2...
  • Tweak the text as necessary
  • Write the email nudges
  • Enable and configure drip feed
  • Publish "Novice to expert in just 1 hour of study a week".

The A/B test:

  • See which one does best
  • Consider keeping both 
  • Target both markets.

Next steps

If you think this kind of thing could work for you and your audience, then give it a go. You really have nothing to lose but a bit of time and effort. We'll support you if you want, or leave you to noodle away on your own if that's your MO.